Content Creator /
Video Editor
Film dogs and cats. Edit content that sells. Most of what you make will run as paid ads for one of Australia's fastest-growing pet care brands.
About GROOMI
We started because our dog shed everywhere. We stuck a brush on a vacuum and it worked. That one idea turned into a brand with more than 10 products today, now with over 100,000 customers across Australia.
We're a small team on the Sunshine Coast and we're growing fast. We don't sell grooming tools. We solve the problem — cleaner homes, less mess, less stress at bath time.
The way we grow is content. That's where you come in.
About the role
You'll collaborate with the creative and marketing team to deliver ad-ready content that converts.
That's the job in one line. Most of what you make will run as paid ads on Facebook, Instagram and TikTok. The rest goes out organically.
You'll come up with the ideas, film them, and edit them into short-form video. Some days you're creating the concepts. Some days you're filming. Some days you're cutting that footage into different versions to test.
You'll film all sorts of dogs and cats — yourself with them, the team, friends with their pets. Anything that makes a good video.
This isn't a job about making things look perfect. It's about making content that performs. You'll learn what holds attention — hooks, pacing, timing — and you'll see the numbers back on every single thing you make.
When an ad works, you'll know. When it doesn't, you'll know why, and you'll make the next one better.
The four parts of the role
Research the data
Time on social every day seeing what's trending and what's relevant. Then into the ad account and the social analytics — which hooks held attention, which ads are spending, which ones died. That data tells you what to make next.
Come up with the ideas
This is the big one. You write the ideas, the briefs and the concepts — built around a real problem a pet owner has, and how our product fixes it. Not waiting to be told what to shoot. You're the one bringing it.
Film it
Filming yourself, filming the team, filming friends with their pets. Dogs and cats of every kind. Getting the footage that makes the idea work.
Edit it
Cutting that footage into ad-ready short-form video for Meta and TikTok, plus organic posts for Reels and Shorts. One filming session should give us several versions to test — different hooks, different lengths, same footage.
What you'll do
- Collaborate with the creative and marketing team to deliver ad-ready content that converts
- Look at the ad and social data, then make more of what's working
- Watch what's trending and bring ideas we can film this week
- Write the briefs and concepts
- Film dogs and cats — yourself, the team, or friends with pets
- Be on camera when the video needs a face or a voice
- Edit short-form video in CapCut
- Cut multiple versions of the same ad to test different hooks
- Write hooks that stop the scroll in the first two seconds
- Aim for 3+ videos a day when you're editing
- Keep footage organised so nothing gets lost
How we think about content
What we're looking for
Must have
- Experience making short-form content — personal, pet or previous workplace
- Interested in what makes an ad actually convert, not just look good
- Confident with CapCut
- Confident on camera
- Loves dogs and cats, and is comfortable around them
- Takes feedback well and turns changes around fast
- Can work on-site on the Sunshine Coast
Nice to have
- Premiere Pro or After Effects
- Content made for a brand before, especially paid ads
- Any experience reading ad or social analytics
- Pets of your own
How to apply
Email us.
- A few lines about you and your pet if you have one
- Links to content you've made — TikTok, Instagram, anything
- Your resume
- Tell us what you're looking for in this role
We read every application. Please allow 2 weeks for the review process.